Australia’s No. 1 Natural Cosmetics Brand
Nude by Nature is an award-winning Australian cosmetics brand that specialises in natural mineral make-up and professional beauty tools, such as brushes. The brand refrains from using synthetic ingredients and preservatives, their cosmetic products therefore only contain natural ingredients sourced from Australia’s native environment. Headquartered in Sydney, the company is now expanding their global range to European countries, like the UK, Germany and France, as well as parts of Asia, starting with the Chinese mainland and Hong Kong.
From Australia to the World with the Right Words
As an Australian-native cosmetics company that is planning to launch its products in Europe and Asia, Nude by Nature is in need of complete linguistic support to effectively reach out to their customers in other parts of the world and promote their brand successfully in different markets. Consequently, the make-up producer not only enlisted Eurologos Shanghai’s help for localising their entire content, but also for adapting the brand slogans as well as the product names into suitable target language versions with respect of specific cultural differences and in fulfilment of point-of-sales requirements.
Creative Translations from Eurologos Shanghai
Specifically, Eurologos Shanghai is providing Nude by Nature with creative translations from English into German, French, Simplified and Traditional Chinese with materials ranging from marketing materials through to packaging and video subtitles. Due to the high requirements of translating such content, our Shanghai office establish creative translators’ teams for each language combination and worked closely with Nude by Nature on building glossaries as well as linguistic style guides in order to keep the client’s unique terminology consistent and accurately express the brand’s tone of voice in the translations.